Yuengling “partners” with Molson/Coors.

[coalkirk]

Is this the beginning of the end? Say it ain’t so!!!

[Hambden Bob]

Uh,Not Good,Terry! Could be more than just a "Trial Balloon"... Rolling Rock's Baloney Deal left a stain on me to this day! "Brewery Lives Matter"

[Rob R.]

It all depends on the terms of the agreement. If Yuengling wants to continue making the beer at their existing breweries and utilize Coors/Molson's distribution network to expand, it seems like a win for everyone to me. Hopefully that is the case and they are not going to shutter the existing plants. If Coors has some plants out West with unused capacity, perhaps they will start brewing Yuengling for the West Coast.

[EarthWindandFire]

I thought someone that's employed at Yuengling was a member of this board?

[gaw]

Yuengling contracted brewing out in the past and no one either knew or cared. It's just a matter of following a recipe.

The article mentions their "flagship lager" I remember the time before their lager ever came out. Locally we drink Premium, a pilsner; the kids drink the Yuengling Lager. I like the new Golden Pilsner and lately been hitting the Oktoberfest.

[CapeCoaler]

It's true that Rolling Rock was a good beer, one that you could sit down and enjoy as a step above the average American lager. Sadly, everything that was great about this beer is gone. Rolling Rock no longer stands out from the big brands of Anheuser-Busch InBev. After the 2006 purchase, Rolling Rock steadily went downhill and sunk from the premium beer that Labatt's tried to make it to swill indistinguishable from the lite beers of Busch or Budweiser.

The soft water notes from the first review are gone. The beer's character is just like any other light lager. Now that the glass-lined tanks are reserved for aluminum alone, bottles of this beer seem even less impressive.

It is purely a disappointment to see what big beer did to what was once a decent small-town beer. As of 2016, most experts who watch the beer industry do not predict a long future for Rolling Rock.

https://www.thespruceeats.com/rolling-rock-review-352942

[bruker]

I've had a chance to visit the small Straub Brewery in St. Marys , PA a few times. Even enjoyed drinking at the Eternal Tap with some of the locals. Unfortunately it's not available over here in Western Ohio.

[CoalHeat]

I guess we'll see what happens. They have always been conservative about expanding into new markets so I would think this has been well thought out.

[bksaun]

Reminds me of what happened to Corona, when it was first imported it was amazingly good, then after a few years something changed, I don’t know what happened but the current corona is not anywhere near what it once was, not even similar.

But thankfully we have Yuengling in Kentucky now.

[franpipeman]

follow the money

https://www.tampabay.com/news/business/2020/11/16 ... xpansions/